When Digital Art Stops Chasing Attention and Starts Demanding Standards

The conversation around digital and new media art is shifting from novelty and hype toward rigor, discipline, and mainstream market relevance. Once treated as a fringe category, digital art is increasingly attracting collectors, galleries, museums, and institutional curators who are asking deeper questions about authorship, scarcity, and long-term value. This is not merely a trend; it’s a paradigm shift in how the art world thinks about creation, preservation, and ownership.

5 Questions with Founder of Pursuits Inc., Marla Wasser

We had the pleasure of chatting with Marla Wasser, founder of Pursuits Inc. Marla is a highly respected art advisor with over three decades of experience in the art world. Here we share what we learned when we delved into Marla’s unique approach to art advisory, including how she advises clients who are interested in exploring and collecting new media and digital art forms.

How is Technology Changing and Shaping the Art World?

Artists have always been at the forefront of art technology adoption. Whether it's using the latest materials or pushing the boundaries and using everything from 3D printing to virtual reality to create art that wouldn't have been possible just a few years ago.

From virtual reality art galleries to online art auctions, there is no shortage of ways for artists to showcase their work and connect with potential buyers.

Meet Our Expert: Catherine Camargo

		Catherine Camargo is a curator, writer, and artist of Haitian and British heritage. She is the founder of QUEUE Gallery x Q Magazine based in Miami. The gallery represents artists who merge minimalism with subversive narratives, while the magazine functions as a rotating archive of contemporary art and local history. Her curatorial and artistic practice examines systemic barriers, migration, and vulnerability through minimalist and unconventional aesthetics. Catherine’s research and writing critique oppressive systems while embracing discomfort as a catalyst for new perspectives.
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ArtCollect: An Expert’s Guide to Art Collecting

Collecting art should feel exciting! Created with Redwood Art Group, ArtCollect helps collectors build a strong foundation of knowledge and confidence, whether they’re just starting out or refining an existing collection.